Branding & Marketing
Brand, Campaign & Motion
01
Concept Redesign · Campaign System
Available →INNBEAUTY Project
Storefront redesign extended into a two-campaign system
A clinical skincare storefront rebuilt on a measured, documented design system, then extended into Black Friday and Christmas campaigns across email, retail, display and social. Four responsive pages, twenty-nine artboards, one system holding it together. Concept work, unaffiliated with the brand.
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02
Retail Campaign · E-commerce
Available →Decathlon, Your Next Move
A 25% off sale campaign, homepage to skyscraper
A sitewide sale carried end to end: a responsive homepage coded from a high-fidelity handoff, a three-send email flight, nine social artboards and four display sizes, every unit driven by one campaign idea and a single countdown timestamp. Concept work, unaffiliated with the brand.
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03
Amazon · Listing & Infographic Design
Available →Mossora Amazon Listing
Full product page listing and infographics
On Amazon there is no shelf, no tester and nobody to ask. Seven square images and a short video carry the entire purchase decision: benefit, texture, ingredients, use, scale and the place it lives.
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04
Product Launch · Campaign & Art Direction
Available →SERA, The Blue Hour
A portable lamp launched at the hour it was made for
Lamps are photographed in daylight. This campaign is set entirely in the blue hour, every frame holding one warm source against a cooling room. Art direction, product photography direction, DTC hero, OOH and social, built on one rule that survives any crop. Concept work, unaffiliated with any brand.
View Case StudyProduct Motion
Fragrance Film
Studio-lit bottle reveal with a slow push and a specular sweep across the glass.
Promotional Type
Chrome Sale Type
Dimensional chrome lettering built for a seasonal offer, with a liquid metal finish.
Product Motion
Love Potion
Still life carried by drifting vapour and a satin ribbon, shot warm and close.
3D Environment
Metro Portrait
Character and environment study, cinematic camera move through a lit tunnel.
Line Art
Line-Art Loop
Single-weight outline figure drawn over terminal typography on black.
Retail Promo
Cyber Monday
Retail offer staged over a live fulfilment line, type locked to the conveyor.
Abstract Promo
Splash Portrait
Paint-burst portrait resolving inside a scanning interface frame.
Social Reel · 9:16
Melt Mode
Vertical launch spot for the gloss: swatch, texture and wear, closing on the product end card.
Social Reel · 9:16
Shop the Lineup
Vertical lineup spot moving from sun balm to gloss, landing on a shop-the-lineup card.