SERA · The Blue Hour · Campaign Case Study

Sera is a lighting brand with a single object to launch: a cordless lamp the size of a wine bottle. This case study covers the campaign idea, the photography direction and the commerce layer.

Role: Brand · Art direction · Campaign · Digital design · AI-assisted imagery
Deliverables: Key visuals · DTC · OOH · Social

The idea

Lamps are photographed in daylight. Sera is sold at the only hour that matters.

Every frame in the campaign is set in the blue hour, the cold minutes after sunset when rooms lose their color, and holds exactly one warm source: the product. Cool world, warm object. The contrast is the brand, and it survives any crop.

Sera One portable lamp with charcoal dome and champagne-grey tapered stem, glowing on a limestone block against dusk blue — Sera One. Charcoal over champagne, anodized aluminum, no visible logo. Design objects introduce themselves by silhouette.

Macro of the lamp's dome rim, warm light grazing the matte metal against blue — The only detail shot the campaign needs: where the cold metal meets the warm light.

FinishCharcoal / Bone

Height27 cm

Runtime36 hours

Light2200 K, dimmable

The campaign

One warm source in a cooling world.

A leather armchair beside a stool stacked with books at dusk, the Sera One lighting the corner — Indoors, the lamp claims a corner, not a room. Light as furniture.

A person seen from behind carrying the glowing Sera One down a dark hallway like a candle — The portability story told in one gesture: carried like a candle, no cable in sight.

Both finishes of the Sera One side by side on an oak bench in soft daylight, the bone version lit — The range shot breaks the rule on purpose: daylight, so the two finishes read true for commerce.

Designed to sell

sera-lighting.com

For the hours
after daylight.

Sera One. Portable, 36-hour runtime, light like a candle that behaves.

Discover · €180

DTC hero. The serif speaks, the sans sells; the price sits inside the button so the click already knows what it costs.

In circulation

The same hour, at street scale.

S E R A The blue hour,
carried.

OOH. Six words and a silhouette; posters are read at walking pace, so the image does the arguing.

Social story: the reading corner at dusk with a short campaign line

S E R A After daylight. Discover

Story, 9:16. Nothing load-bearing in the bottom third; the tap target clears the reply bar.

S E R A

Feed, 4:5. The macro carries recognition on texture alone; the wordmark is the only type allowed in.

The blue hour,
carried.

Lamps are photographed in daylight. Sera is sold at the only hour that matters.

One warm source in a cooling world.

For the hours
after daylight.

The same hour, at street scale.

Cool world, warm object.
The rest is restraint.

The blue hour,carried.

Lamps are photographed in daylight. Sera is sold at the only hour that matters.

One warm source in a cooling world.

For the hoursafter daylight.

The same hour, at street scale.

Cool world, warm object.The rest is restraint.

The blue hour,
carried.

For the hours
after daylight.

Cool world, warm object.
The rest is restraint.