Before Investing, We Tested: Does RunVenture Truly Work for Runners?
We had a great idea, and a prototype, but would real runners actually enjoy using it? To find out, we tested RunVenture with 5 participants, watching how they navigated the app and listening to their feedback. Their insights helped me spot what worked, what felt confusing, and what needed improvement. Based on their experience, made key changes to ensure the app felt intuitive, engaging, and worth coming back to.
USABILITY TESTING PLANNING
Choosing the Right Participants: Who was Tested and Why
Participant Screener
TARGETED USERS
People who run or jog for different reasons, whether for fitness, fun, or stress relief. This includes both regular runners and those trying to build a running habit. Tech-savvy users who track their runs with apps are also a key group.
INCLUSIONS-
-Regular runners or those trying to form a habit -Adventure seekers exploring while running -Dog owners
-Tech-savvy individuals who use fitness apps -Social runners in clubs or with friends -Marathon or event participants
-Busy professionals running to save time or commute
EXCLUSIONS-
-Non-runners
-People uninterested in fitness
Participant Survey
Conducting Usability Testing
Putting RunVenture to the Test: Watching Users in Action
A total of 5 usability tests were conducted, with 2 participants in live sessions and 3 via Zoom. Participants appreciated features like saving runs as a personal journal and tracking activity and progress, finding them easy to use and engaging. Notifications successfully caught users' attention, and the sign-up and onboarding process was quick and seamless, leaving a positive impression.
Participants
Testing Tasks
USABILITY TESTING ANALYSIS
What Worked, What Didn’t, and What Needed Fixing
Success Rate Matrix
Ease and confidence score
Difficulty graph
Decision Tree
Priority Matrix (Positive)
Priority Matrix (Negative)
Critical & Serious Findings
Insights, Hypothesis and Testable ideas
RECOMMENDATIONS
Refining RunVenture: Changes Based on User Feedback
Scamper Method
Let’s Connect
Feel free to reach out for collaboration or just say Hello, I am always excited to meet people who love design and innovation as much as I do!
