Runventure
"What if forming a running habit could be fueled by exploration, making every run not just a task but an adventure?
Innovative thinking | Habit-forming Design | Problem solving
IDEATION PHASE
Brainstorming activity with kano cards
Let’s talk about the process
Project Overview
RunVenture is a mobile app designed to help users build a daily running habit by transforming their runs into engaging and adventurous experiences. The app encourages exploration, making fitness more enjoyable and sustainable by incorporating gamified elements such as discovering new routes, unlocking hidden gems in the city, and tracking personal achievements.
Problem Statement:
Many individuals struggle to maintain a consistent running habit due to lack of motivation or boredom with repetitive routes. Traditional running apps often focus solely on tracking metrics but fail to offer an experience that encourages sustained engagement.
Role - UX Designer
Timeline- August 2024 - December 2024
Deliverables- Ideation, Concept, Storyboards, Wireframes, Moodboard, UI Design , Prototype , Usability testing
Product/ App Introduction
Set the timer
Discuss idea
Chip Reward
As a team of 4, each person explains their habit-forming app idea to give context for the brainstorming session.
Use the sandclock (2 minutes) to allow everyone to brainstorm and sketch down their ideas related to the app's features based on Kano constraints (must-have, performance, and excitement features).
Once time is up, each team member shares their idea, explaining how it fits within the Kano model (basic needs, performance needs, or excitement features).
The project owner then awards chips to the person with the idea they believe best fits or enhances the project. This is based on which idea aligns most with user needs or innovation.
Storyboarding
MoSCoW
Segment Leaderboards
28
Basic
Performance
Delighter
R
Description
Adds competitive engagement by ranking users based on performance over specific route sections.
Community Favorites
19
Basic
Performance
Delighter
I
Description
Users can see a list of the most favorited or popular routes within the community, giving them suggestions based on what others enjoy.
Heart Rate Analysis
20
Basic
Performance
Delighter
T
Description
Tracks heart rate and shows whether the user is within optimal heart rate zones during the run (via connected wearables).
Adding Photos
21
Basic
Performance
Delighter
I
Description
During or after runs, users can upload photos of the locations they’ve discovered or the milestones they’ve achieved. This makes the experience more personalized and visually engaging.
Indoor Training
22
Basic
Performance
Delighter
A
Description
Supports activities like treadmill running and indoor cycling. Ensures that indoor workouts are logged just like outdoor ones.
Friends tracking
23
Basic
Performance
Delighter
A
Description
Lets friends or family track your run or ride in real-time for safety. This feature gives peace of mind during solo activities.
Real-time Feedback
24
Basic
Performance
Delighter
T
Description
Provides in-activity feedback through audio or visual cues, helping users stay on pace. Keeps users informed during their workouts.
Leaderboards
16
Basic
Performance
Delighter
R
Description
Adds competitive engagement by ranking users based on performance over specific route sections.
Community Challenges
17
Basic
Performance
Delighter
R
Description
Users can join community challenges, compete with others, and earn badges or rewards.
Dynamic Goal Setting
18
Basic
Performance
Delighter
A
Description
Allows users to set dynamic goals (e.g., improve pace, run farther) that adapt based on previous performance.
Voice-to-Text Notes
25
Basic
Performance
Delighter
A
Description
Allows runners to dictate notes during the run, such as how they’re feeling or thoughts on the route.
Custom Profile Themes
26
Basic
Performance
Delighter
A
Description
Allow users to customize their profile with themes, colors, or badges earned from completing specific challenges. This adds a sense of personalization and pride.
Running Cadence Tracking
27
Basic
Performance
Delighter
T
Description
Measures the number of steps per minute, providing insights into the user's running rhythm.
GPS Tracking
01
Basic
Performance
Delighter
T
Description
Tracks the user’s location throughout the run, providing accurate data on distance and route
Essential for mapping and calculating the distance covered.
Run Timer
02
Basic
Performance
Delighter
A
Description
Tracks how long the user has been running, giving a clear overview of the duration. This is fundamental for users monitoring their running time.
Live Weather Updates
03
Basic
Performance
Delighter
T
Description
Provides real-time weather conditions before and during the run, helping users prepare accordingly.
Stop/Pause Button
04
Basic
Performance
Delighter
A
Description
Allows the user to manually stop or pause their run, providing flexibility during unforeseen breaks. Essential for maintaining accurate run data.
Distance Tracking
05
Basic
Performance
Delighter
I
Description
Measures the exact distance the user has run during their session. Without this, users cannot track their mileage, a core function for runners.
Performance Insights
06
Basic
Performance
Delighter
I
Description
Offers detailed data on pace, heart rate, and effort, allowing users to fine-tune their workouts. Helps users track improvement across different metrics.
Profile Creation
07
Basic
Performance
Delighter
I
Description
Users can create personalized profiles with basic information such as name, age, and fitness goals. This feature is essential for tracking personalized data and run history.
Calories Tracker
08
Basic
Performance
Delighter
I
Description
Estimates the number of calories burned during the run based on distance and time. Important for users tracking fitness progress alongside running.
Must Have
Should Have
Could Have
Wont Have
Heatmaps
09
Basic
Performance
Delighter
T
Description
Displays popular running or cycling routes globally, helping users discover new areas. Great for finding safe and scenic paths.
Route Suggestions
10
Basic
Performance
Delighter
R
Description
Provides users with recommendations for scenic or interesting routes to make runs more enjoyable.
Favorite Routes
11
Basic
Performance
Delighter
I
Description
Users can mark specific routes as favorites, allowing quick access to their preferred running paths. This ensures that users can easily revisit routes they enjoy.
Personalized Routes
12
Basic
Performance
Delighter
R
Description
Suggests new routes based on the user’s location and running habits. This feature adds excitement by introducing variety and personalizing the experience.
Social Sharing
13
Basic
Performance
Delighter
I
Description
Users can share their runs and achievements on social media and within the Runkeeper community to get encouragement and feedback.
Own route creation
14
Basic
Performance
Delighter
A
Description
Users can create own route , if they want to go to a specific location of there own choice.
Run Notes
15
Basic
Performance
Delighter
I
Description
Users can add personal notes or comments to each run entry, logging their experience, thoughts, and progress. This feature allows for personal reflection and growth tracking.
WIREFRAMES
Login and Sign up
Password Reset
Onboarding
Explore Routes
Activity & Profile
Let’s Connect
Feel free to reach out for collaboration or just say Hello, I am always excited to meet people who love design and innovation as much as I do!
sayali.ux@gmail.com
NEXT STEPS- USABILITY TESTING