Innovation for PUR Waters!
What if You Knew Exactly Which Water Filter Was Right for You?
Innovative thinking | Data-Driven design | Problem solving
Role - UX Designer, UX Researcher.
Timeline- January 2024 - May 2024
Deliverables- Concept,Ideation, Wireframes, UI Design , Prototype , Usability testing
PROJECT OVERVIEW
The goal of this project was to transform PUR’s online presence by introducing innovative features that would engage users in new ways. While the project involved building an e-commerce platform to improve product accessibility, the primary focus was on pushing the boundaries of PUR’s digital experience. By leveraging modern technology and data-driven insights, we aimed to offer users more than just a purchasing journey—something that would truly elevate their interaction with PUR online.
SOLUTION STATEMENT
We help health-conscious individuals make informed decisions about their water filtration needs by offering an interactive Community Water Quality Interactive Map that provides real-time data and personalized recommendations based on location.
Benefits For Users:
Users gain access to valuable information, enabling them to make informed decisions.
By sharing their views and experiences, users foster a sense of community, promoting transparency and trust among fellow users.
Benefits For the Brand:
The interactive map demonstrates a commitment to providing solutions beyond just selling products, setting the brand apart from competitors.
the brand builds a positive reputation as a trusted authority in water filtration
The interactive map encourages active participation from users, leading to increased engagement and loyalty to the brand.
PERSONA
MosCOW Diagram
MUST HAVE
SHOULD HAVE
COULD HAVE
WON’T HAVE
Filter Recommendations
Interactive map
Reviews & Feedback
Data on quality of water
Contact/Support
Search Field
Hamburger Menu
About Us
How It Works
Blog/Articles
Community Forum
Social Media Integration
FAQ/Help Center
Events/Workshops
User Privacy
Premium Subscription Options
Third-Party Integrations
Testimonials
Advanced Search Filters
Virtual Reality Experience
Interactive Tutorials
Live Chat Support
Video Content
News/Updates
Newsletter Signup
Mobile Responsiveness
VALUE PROPOSITION CANVAS
Ensure access to clean drinking water.
Make informed decisions about filtration options.
Understand the quality of water in their area.
Find the ideal water filtration solution for their specific needs.
Uncertainty about water quality.
Confusion in selecting the right filter due to a plethora of options.
Distrust in product reviews and lack of transparent feedback platforms.
Difficulty in accessing reliable information about water quality issues.
Stress and frustration in decision-making process
Access to water quality data for informed decision-making.
Enhanced confidence in filter selection with personalized recommendations.
Trust and transparency through community engagement.
Improved understanding of water quality issues
Satisfaction in addressing concerns and finding effective filtration solutions.
Alleviating customer uncertainty regarding water quality with real-time data.
Addressing confusion in filter selection through personalized recommendations.
Mitigating distrust in product reviews with transparent feedback platforms.
Providing reliable customer support to alleviate decision-making stress.
Enhancing brand reputation through innovative solutions and community engagement.
Increasing customer satisfaction by providing personalized recommendations.
Improving brand loyalty through transparent review platforms and educational resources.
Establishing the brand as a reliable source for water filtration needs.
Providing an map for water quality data and filter recommendations.
Review platform for customer engagement.
Delivering customer support for filtration system selection.
Enhance customer understanding of water quality.
Value Proposition
Customer segment
WIREFRAMES
Introducing Interactive Water Quality map
By PUR for
PURfect Solutions
Lets start by adding our Zipcode on homepage to get personalized recommendation
Map of your neighbourhood will appear with water quality data and personalized suggestion for water purifier.
The red dots are the number of reviews in your area. If you click on it, you can see zoomed mao and review (shown in next mockups)
You can also filter out what type of filter you
Example - Faucet filter
Now, the recommendation will only be for Faucet filter.
You can click on How it works and know the steps to use this map
Very simple, concise steps on how to use this map will appear.
You can expand the map and see whole list of reviews in your area if you want to.
Or you can just hover over the red dots
FROM the Product cards, you can go to product description page and the checkout process
To see the Complete prototype click on the links below-
Let’s Connect
Feel free to reach out for collaboration or just say Hello, I am always excited to meet people who love design and innovation as much as I do!
sayali.ux@gmail.com
