Two campaign directions built from the existing site, same tokens, same type pairing, same shape and shadow rules.
Every artboard below renders at exact pixel size; these previews are scaled to fit. Run ./export-campaigns to write PNG and PDF.
Campaign 01, Black Friday · Email
Everything off. · 4 artboards
The only markdown of the year · 27–30 November
Black Friday 2026
Four days only · 27–30 November
Everything off.
We built this brand on not marking up. For four days we are marking down instead.